# Show on your store

> The three ways to show a flipbook to shoppers, the theme block, the public link and the embed code, and when to use each.

Source: https://docs.neoflipbook.com/storefront/  
App: Neo Product Catalog Flipbook  
Last updated: 2026-10-01

Every flipbook you create in Neo Product Catalog Flipbook can reach shoppers in three ways: a theme block, a public link and an embed code. You can use one, two or all three for the same flipbook.

## Compare the options

|                  | Theme block                                                         | Public link                                             | Embed code                                          |
| ---------------- | ------------------------------------------------------------------- | ------------------------------------------------------- | --------------------------------------------------- |
| Where it shows   | Any page of an Online Store 2.0 theme                               | A full-screen page on your store’s own domain           | Any website outside Shopify                         |
| How it looks     | Inside the page, or in a lightbox that opens from a button or image | The flipbook on its own, with no theme header or footer | Inside a page on the other website                  |
| Best for         | Product, collection, home and landing pages                         | Email, social posts, ads and menu links                 | A blog, a partner’s site or another website builder |
| Where you get it | The Shopify theme editor                                            | The flipbook’s **Publish** section                      | The flipbook’s **Publish** section                  |

## The theme block

The **Neo Flipbook** block puts a flipbook on a page of your theme. It can show the flipbook right on the page, or as a button or image card that opens it full screen in a lightbox. Start with [Add a flipbook to your theme](https://docs.neoflipbook.com/storefront/add-to-theme/), then see [Embed or open in a lightbox](https://docs.neoflipbook.com/storefront/embed-or-lightbox/).

## The public link

Each visible flipbook has its own link on your store’s domain, such as `https://your-store.com/apps/neo-flipbook/flipbook/...`. Shoppers who open it see the flipbook full screen. See [Share the public link](https://docs.neoflipbook.com/storefront/public-link/).

## The embed code

The embed code is a short piece of HTML you paste into a page on another website. Shopify doesn’t let store pages load inside other sites, so use the embed code, not the public link, whenever the flipbook needs to sit inside someone else’s page. See [Embed on another website](https://docs.neoflipbook.com/storefront/embed-code/).

## Changes show everywhere

When you edit a flipbook and click **Save**, the theme block, the public link and the embed code all show the new version. The link and the embed code stay the same, so you don’t need to share them again.

To take a flipbook off your store without deleting it, see [Hide or show a flipbook](https://docs.neoflipbook.com/storefront/hide-a-flipbook/). To see the flipbook the way shoppers do, see [What shoppers see](https://docs.neoflipbook.com/storefront/what-shoppers-see/).