# What shoppers see

> How your flipbook looks and works for shoppers on desktop, on phones and in a lightbox, including page turning and the viewer tools.

Source: https://docs.neoflipbook.com/storefront/what-shoppers-see/  
App: Neo Product Catalog Flipbook  
Last updated: 2026-10-01

Shoppers read your flipbook in their browser. They don’t need an app or an account. Here’s what they see, wherever you show it.

## Pages and page turning

On a wide screen, the flipbook shows two pages side by side, like an open book. If **First and last page stand alone, like a book cover** is on, the first and last pages show on their own. Pages move with the flip style you chose in the **General** tab, such as a 3D page curl, a flat fold, a scroll or a swipe. See [Title, flip style and start page](https://docs.neoflipbook.com/customize/general-settings/).

Shoppers turn pages with the previous and next buttons, or by clicking near the outer edge of a page. If **Keyboard shortcuts** is on, they can use the keyboard too.

## The toolbar and tools

The toolbar shows as a floating pill or a fixed bar, depending on your **Toolbar placement** setting. It holds the tools you’ve left on in the **Behaviour** tab. Depending on your settings, that can include zoom, fullscreen, thumbnails, search, bookmarks, a page indicator, an outline, print, download and share. Page turn sound is off unless you turn it on.

See [Toolbar and navigation buttons](https://docs.neoflipbook.com/customize/toolbar/) and [Page turning and viewer tools](https://docs.neoflipbook.com/customize/page-turn-and-tools/) to choose what shoppers get.

In a product catalog, shoppers can click a product card to go to that product’s page on your store.

## On phones

The viewer adapts to the space it has, so it works on phones without extra setup.

- **One page at a time.** When the viewer is narrow, as on a phone, it shows single pages instead of two side by side.
- **A compact toolbar.** On the narrowest screens the toolbar shrinks to previous, zoom out, zoom in, a **…** menu that holds the other tools, fullscreen and next.
- **Touch to turn.** Shoppers tap the buttons or near the edge of a page. With the **Swipe** flip style they swipe sideways between pages, and with **Scroll** they scroll down through them.
- **A taller frame.** A flipbook embedded with the theme block switches to a portrait frame on screens narrower than 750 pixels.

To check the phone layout before you publish, see [Preview on desktop and mobile](https://docs.neoflipbook.com/customize/live-preview/).

## In a lightbox

When the theme block is set to **Open in a lightbox**, the flipbook opens full screen over the page. A dark bar at the top shows its title and a **×** button to close it. Esc closes it too, unless the shopper has clicked into the flipbook. If a shopper closes it and opens it again, it picks up on the same page. On touch screens, the image thumbnail’s button is always visible. See [Embed or open in a lightbox](https://docs.neoflipbook.com/storefront/embed-or-lightbox/).

## On the Free plan

On the Free plan, shoppers see the first 25 pages of each PDF or image flipbook. The flipbook simply ends at page 25: the page indicator, thumbnails and search all treat it as a 25-page book. Product catalogs show every page on every plan, and no plan adds a watermark.

The preview in the app always shows every page, so open the [public link](https://docs.neoflipbook.com/storefront/public-link/) to see exactly what shoppers see. See [The 25-page limit](https://docs.neoflipbook.com/billing/page-limit/).