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The Neo Flipbook block can show your flipbook in two ways: embedded in the page, or in a lightbox that opens full screen when a shopper clicks a button or an image. You choose in the block’s settings in the theme editor.

Setting Options Default Shows when
Display Embed on the page or Open in a lightbox Embed on the page Always
Open with Simple button or Image thumbnail Simple button Display is Open in a lightbox
Button label Any text “View flipbook” Open with is Simple button
Thumbnail image An image you pick or upload None Open with is Image thumbnail
Thumbnail button text Any text “View flipbook” Open with is Image thumbnail

To change them, open the theme editor, click the Neo Flipbook block, change the settings and click Save. If you haven’t added the block yet, see Add a flipbook to your theme.

The flipbook fills the full width of its section in a landscape frame (4:3). On screens narrower than 750 pixels, the frame switches to portrait (3:4) so pages stay readable on phones. Embedding works well when the flipbook is the main thing on the page, such as a lookbook page.

The page shows a button or an image card. When a shopper clicks it, the flipbook opens full screen over the page.

  • Simple button uses your theme’s own button style, with the text from Button label.
  • Image thumbnail shows a card up to 480 pixels wide with rounded corners and a soft shadow. It shows your Thumbnail image, or a plain grey background if you don’t pick one. When a shopper points at the card, the image zooms in slightly and a white button with your Thumbnail button text appears. On touch screens that button is always visible.

Inside the lightbox:

  • A dark bar at the top shows the flipbook’s title and a round × button that closes it. Pressing Esc also closes it, as long as the shopper hasn’t clicked into the flipbook.
  • The page behind the lightbox doesn’t scroll.
  • The flipbook loads the first time a shopper opens it, which makes the lightbox a good fit for product pages. If they close it and open it again, it picks up on the same page.

Every plan includes the lightbox, the Free plan too. If your store has no plan, the block shows the flipbook embedded instead, and the theme editor shows “Lightbox is not included in your plan.” Choose a plan to use the lightbox.